If you raise a won­der­ful child – would you lay its des­tiny in the hands of some­one who isn’t loy­al? We wouldn’t! As a fam­i­ly owned busi­ness with a mov­ing his­to­ry we know about loy­al­ty, trust and reli­a­bil­i­ty. And because we cul­ti­vat­ed this phi­los­o­phy in our team, it reflects in our rela­tion­ship with clients.

From a friend­ly team to strong busi­ness partners

They start­ed off as two high­ly skilled and moti­vat­ed reg­u­la­to­ry experts with a small network.

mdi Europa was found­ed in 2000 by Mrs. Mar­ti­na Sander-Giese­mann and Mr. Michael Bain. Both had worked as a lead­ing team for years. They were experts in CE Con­sult­ing and EU Autho­rized Rep­re­sen­ta­tion. Because they had built a strong part­ner­ship with mdi Con­sul­tants in the Unit­ed States, Mar­ti­na and Michael decid­ed to set up their own com­pa­ny as an affil­i­ate but inde­pen­dent­ly oper­at­ing part­ner of mdi Con­sul­tants in the EU. 

They start­ed off as two high­ly skilled and moti­vat­ed experts in reg­u­la­to­ry affairs with a small net­work. Due to mar­ket dis­tor­tions world­wide – part of the after­math of 9/11 – and quar­rels between com­peti­tors, the first years were a hard­ship, but Mar­ti­na and Michael kept fight­ing for their goals. So after three rough years busi­ness start­ed to pick up and com­pa­ny after com­pa­ny from all over the world start­ed to enter the boat. 

After the storm is before the storm

In 2004, the next stroke of fate came down on the young com­pa­ny turned up. Mr. Michael Bain was struck down by his increas­ing seri­ous health prob­lems and final­ly died of lung can­cer. In this sit­u­a­tion, the future of mdi Europa was at stake again. Not only had Mrs. Mar­ti­na Sander-Giese­mann lost one of her best friends and her men­tor, she also wasn’t able to han­dle all the cus­tomer rela­tions and dai­ly busi­ness on her own. To keep the motor run­ning, she had to find a reli­able and trust­wor­thy busi­ness part­ner with­in a very short time. 

Who can you count on in a seri­ous situation?

The big luck in find­ing a reli­able and trust­wor­thy new busi­ness partner.

The right per­son appeared in the shape of Mr. Wern­er Sander, Martina’s father and an expe­ri­enced busi­ness­man who wasn’t ready for set­tling as a retiree yet – and because Mr. Oliv­er Giese­mann, the hus­band of Mar­ti­na, as well as her moth­er Ingrid Sander had mean­while become full mem­bers of the team, mdi Europa was now offi­cial­ly a fam­i­ly business. 

In the fol­low­ing years, mdi Europa grew final­ly out of its child­hood. The net­work of inter­na­tion­al and Euro­pean part­ners and asso­ciates became big­ger and big­ger. The first appear­ance on Med­ica® was a full suc­cess and the com­pa­ny grew so fast that more sup­port for the team was need­ed. At this moment, Martina’s broth­er Michael joined in. As an expert in sales and cus­tomer rela­tions he took over sales and mar­ket­ing. Lat­er on, he start­ed study­ing MSc Med­ical Tech­nol­o­gy and Reg­u­la­to­ry Affairs. 

The worst thing that can happen…

Every­thing went well until in June 2018 the worst thing that could have hap­pened even­tu­al­ly hap­pened. Mar­ti­na Sander-Giese­mann, aged 43, died of cancer. 

The mag­ic of guid­ance in a dev­as­tat­ing situation.

She had been giv­en the diag­no­sis in Decem­ber 2016. From the begin­ning on chances were lit­tle that the tumor could be bat­tled with suc­cess, because it already was in an advanced stage. Dur­ing these uncer­tain and scar­ing times the fam­i­ly pulled even clos­er and fought hard to give Mar­ti­na every pos­si­ble sup­port. Mean­while the whole team kept mdi Europa run­ning. The day when every­body had to go to the hos­pi­tal and say farewell came much too fast and it left every­body com­plete­ly devastated. 

Why mdi Europa is prob­a­bly more ded­i­cat­ed to loy­al­ty than oth­er companies

That was the moment when the fam­i­ly bond became all that there is. Every sin­gle mem­ber of the team – fam­i­ly or employ­ee – stood as one behind the company’s goals and was deter­mined to car­ry on in a way that would make the founders proud. Because Mar­ti­na was such a strong per­son and had pushed her dream of the suc­cess­ful CE Con­sul­tan­cy and EU Autho­rized Rep­re­sen­ta­tion so hard for many years, every­body decid­ed to keep on work­ing for that vision. 

Our exper­tise on CE Mark­ing and EU Autho­rized Rep­re­sen­ta­tion isn’t too bad either. 

This is why mdi Europa is so spe­cial, when it comes to loy­al­ty, ded­i­ca­tion and reli­a­bil­i­ty. And of course, our exper­tise on CE Mark­ing, EU Autho­rized Rep­re­sen­ta­tion and every­thing around that is not so bad either…

Would you like to find out more about mdi Europa as a busi­ness part­ner or give us a try?

Head over to “About Us” for more infor­ma­tion on mdi Europa.
Have a look at “CE Mark­ing Med­ical Devices” to get a glimpse of our work as a CE Con­sul­tant.
Change to “EU Autho­rized Rep­re­sen­ta­tive” for a deep dive into our ser­vices as your Euro­pean Reg­u­la­to­ry Affairs rep­re­sen­ta­tive.
Get in con­tact with our team.